This was my first attempt in running a fire-sale involving video series of my own production with private label rights(plr). I bought the domain name: private-label-rights-videos.com specifically to run this and future fire-sales involving plr videos.
It took me about 4-5 months to prepare this fire-sale. When I say preparation, it also includes developing the video tutorials myself instead of just focusing on the promotional aspects.
For most very successful marketers, they outsource practically everything… from
product creation, writing of sales letter, finding JV partners, designing of the site, etc. I’m just a small fly, that’s why I need to do everything myself. 
Most of my customers & online friends have known me for creating many video series, so many were willing to help out when I invited them to promote this fire-sale.
Nature of The Fire-Sale:
I started the fire-sale with an extremely low price tag of $47. I know it’s damn crazy to offer it at such a low price. However, it did have an impact on the initial number of sales especially when most of the buyers were my own customers. 
It didn’t came across their minds whether or not the quality of the videos are great because they have already seen my work… of course they’re my customers. For others, the low price tag might have a physcological effect on the quality of the product.
Soon after 2 days, I increased the price to $67. Sales still came in pouring like normal. I increased it again to $77, then $87, $97, $107, $117, and eventually $127. The best part is that the conversion ratio didn’t show any much difference. This shows yet another proof that increasing the price of your product doesn’t necessarily mean lower sales, in fact at certain times it does increase the number of sales… as long as you can justify the offer with the high price.
Most people are conditioned at the back of their heads that if the product offer seems to be so good and yet the price is too low, that would mean something is not right somewhere – either the quality is bad or there is a hidden catch. They don’t want to take the risk, so they’re careful not to accept and buy the product.
Details of promotion:
Package Price: $47 to $127 ($297 after the fire-sale ended)
“One-Time Offer” Package Price: $97
Affiliates Commissions: 50%
Final Results
Total Front-end sales: $16,193
Total OTO sales: $2,134
Total sales: $18,327
Sales from affiliates: $7,220
Net Profit: $11,107
My Comments
This was my first video plr fire-sale and of course naturally, I was estatic with excitement. I understand that the figure is not comparable at all with other top marketers’ results but for me, I consider it a huge success especially when I did not have any subscriber list at that time – just relied on a small number of customers.
All the best!
Ameer Salim
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